Brands are moving toward becoming mobile-first with every customer engagement. As a result, we surveyed 226 consumers and asked them about their behaviors and preferences when it comes to interacting with retail brands through their mobile apps. 

Download this report to learn: 

• How shoppers are currently interacting with their retail mobile apps.

• What shoppers would like to see retailers do with their mobile apps in the near future.

• Why personalization is so important for meeting customers' expectations when it comes to mobile experiences.