Brands are moving toward becoming mobile-first with every customer engagement. As a result, we surveyed 226 consumers and asked them about their behaviors and preferences when it comes to interacting with retail brands through their mobile apps.
How shoppers are currently interacting with their retail mobile apps.
What shoppers would like to see retailers do with their mobile apps in the near future.
Why personalization is so important for meeting customers' expectations when it comes to mobile experiences.