After years of running personalized video ad programs with SundaySky, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform.
Download this case study to learn:
How SmartVideo helped Cox deliver the most relevant ad, at the exact right moment, to the exact right viewer on Facebook
How the SmartVideo platform continually measures and optimizes Facebook ad performance
How Cox was able to to outperform their target CPA goal by 193%