This guide will set you on a path to the next generation of personalization: one-to-one customer engagement that scales. Throughout the guide, you'll learn:
What it means to view your customers as an audience of one.
What a personalized customer experience with video looks like today.
Why a modular approach is the surefire way to execute one-to-one personalization at scale.
How to measure performance, and optimize, once your strategies are in place.
It will also show you how personalized video can be used across the customer lifecycle as a dynamic, modular experience.