Forrester's 2019 report The Forrester Tech Tide™: Video Technologies for Customer and Employee Experience recommends that organizations invest in personalized video "because of its high business value."
Quantification of business value is at the heart of this SundaySky study. Written for customer experience (CX) professionals, digital transformation practice leaders, personalization executives and enterprise P&L owners, the study quantifies the Net Promoter Score (NPS) values for eight personalized video programs deployed by four Fortune 500 brands (with three of those four in the Fortune 50) across telecommunications, financial services, travel and insurance in 2018.
How personalized video can increase NPS by 48+ points
How available data and personal content affect NPS
Best practices for individualized video-powered experiences