SUMMIT WEST

JUNE 13

SAN FRANCISCO, CA

Register to Attend

What You Can Expect at SmartVideo Summit

Highlights from Summit East in Brooklyn | May 15, 2018

About SmartVideo Summit 2018

Great marketing happens at the points of intersection - between art, science and technology. Join us at SundaySky’s 6th annual customer conference to learn how great video storytelling transforms your customer acquisition and retention strategies.

Join us at the SmartVideo Summit for peer networking, new solutions and demos, and video storytelling best practices throughout the customer lifecycle.

Who Should Attend?

Digital advertisers and marketers, customer experience professionals and industry innovators all convene to learn from each other and share their insights on transforming video strategies for one-to-one customer engagement. Last year’s attendees included:

Why Attend?

Meet digital leaders from different industries, who are at the forefront of the data-driven marketing, advertising and customer engagement strategies.

Hear from leading brands achieving SmartVideo success and ask questions to understand new opportunities to impact your business.

Master classes from personalized video experts on the right stories to tell your prospects and customers, new solutions and use cases and demos of the next generation of SundaySky’s SmartVideo platform.

Summit West Agenda

8:00 AM 9:00 AM
Social Space

Guest Registration & Breakfast

9:00 AM 10:30 AM
Demo Room

Welcome Remarks

SmartVideo Summit host: Rachel Eisenhauer, Head of Marketing at SundaySky


Opening Keynote: Vision, Value & Video Transformation

SundaySky CEO Jim Dicso delivers a state of the union that highlights the SundaySky vision, where we are on the journey to achieving this vision, and discusses the current landscape of transformational video. He'll share video trends that brands need to capitalize on now, and how content atomization is transforming digital strategies in order to produce scalable video moments.

Product Keynote: Introducing the SmartVideo Studio

SundaySky Co-Founder & President Shmulik Weller presents the product vision with the release of the SmartVideo Marketing Cloud and the launch of the SmartVideo Studio. Guy Atzmon demonstrates how to build, manage, deploy and measure SmartVideo programs across the customer lifecycle.

10:30 AM 11:00 AM
Social Space

Connect & Refuel: Morning Networking Break

Mid-morning break with refueling snacks and opportunity to meet with peer connections.

11:00 AM 12:30 PM
Demo Room

Expedia: The New Loyalty Program

Join Expedia's Marlin Chan, Director of Loyalty Marketing Strategy, and Jordan Barr, Senior Loyalty Strategy Manager, as they share their insights on acquiring loyal customers and demonstrating value for deeper engagement.

Additional guest speaker to be announced!

12:30 PM 1:30PM
Social Space

Networking Lunch Break

1:30 PM 3:00 PM
Demo Room

Navigating a Changing Marketplace with SmartVideo Advertising

Change is the constant in today’s digital marketplace. SundaySky COO Mark Flaharty takes us through recent trends shaping the industry, such as ad viewability and incrementality testing, and leads us through how to navigate these changes. This session reviews the most exciting releases from the SundaySky advertising product lab, including Facebook and YouTube, and why these partnerships and product enhancements are the future of customer-obsessed advertising.

Test Drive New Creative Approaches in the Age of the Empowered Customer

Customer behavior is evolving, but has your creative strategy stayed the same? Guy Atzmon, SVP of Creative & Industry Solutions at SundaySky, discusses the importance of testing in the creative process and showcases a variety of creative tests executed with compelling results across different audiences, industry verticals and engagement channels.

Keep Your Videos Smart: Measure, Learn, Optimize

“My SmartVideo program is doing something, I’m just not sure what.” SundaySky Director of Business Intelligence Michael Geremia leads a master class on the traditional and new ways to think about SmartVideo performance, and how to define goals, measure value, and optimize impact inside your SmartVideo programs.

New Video Experiences for Customer-Centric Engagement

Guy Atzmon showcases innovative use-case solutions and new video experiences within the Telecom, Banking, Retail and Healthcare industries. This session highlights the importance of digital placement, responsive interactivity, and meeting your customers with relevant video where and when they need it.

3:00 PM 4:00 PM
Social Space

Closing Remarks & Farewell Cocktails

9:30 AM 11:00 AM
Room 102B
speaker-avatar
Matthew Anderson

Co-founder & CEO, Company Name

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#Javascript, #jQuery

11:10 AM 1:00 PM
Room 101
speaker-avatar
Megan Coleman

UI Designer

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#Web Development, #Web Design, #UI Design

1:15 PM 2:00 PM
Cafeteria
Afternoon Break

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2:10 AM 3:30 PM
Room 103C
speaker-avatar
Evelyn Martinez

VIP Technology Sales

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#Web Development, #Web Design, #UI Design

3:40 PM 5:20 PM
Room 100A
speaker-avatar
Robert Peterson

Author of "Some Book"

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#Javascript, #jQuery

5:30 PM 7:00 PM
Room 102B
speaker-avatar
Charlotte Johnson

Web Developer

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#UI Design, #User Interface

8:30 PM 11:30 PM
Main Hall
Closing party: See you next time!

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Summit West Venue

venue-photo

Hotel Zetta

55 5th Street San Francisco, CA 94103

Phone: +1 415 543 8555

Website

Ideally situated in the bustling heart of SoMa (South of Market Street), adjacent to the Westfield Shopping Centre just steps from Moscone Center, Hotel Zetta is a boutique hotel offering an unique enclave for savvy travelers, culture seekers, and local creatives.

Don't miss SmartVideo Summit 2018!

Join digital marketing leaders and industry innovators as we convene to share ideas on transforming your video marketing and advertising strategies.

Register Now!