UnitedHealthcare (UHC) aims to increase customer satisfaction while simultaneously decrease care costs. By educating members on the confusing parts of their healthcare plan with videos personalized to their coverage, the insurer reduces service calls while also empowering members to feel more informed when it came to making important decisions about their health.
How UHC's use of video-powered experiences at key moments across the journey enhances the member experience
How the power of modular content and individualized video experiences simplifies complex topics
How eight out of 10 viewers watch their individualized videos to completion