Cox Communications has been using SundaySky’s video-powered experiences to deliver unique, individualized messages through traditional video publisher channels.
At the end of 2016, Cox Communications expanded its deployment of video-powered experiences to Facebook in order to explore whether even greater individualization and performance could be achieved by combining SundaySky’s Video Experience Platform with the reach of the Facebook ads platform.
lowering the cost per acquisition (CPA) as the program optimizes.
How the program leverages SundaySky's Video Experience Platform to achieve Cox's online revenue goals
How each ad was targeted based on browsing data and Facebook content interests
How video-powered experiences lowered the cost per acquisition (CPA)